One of the most overlooked aspects of scaling an emerging business is the Marketing strategy. While almost all investors agree Marketing must be part of the go-forward plan, few realize its impact on success or failure. Therefore, sales and marketing is traditionally underfunded, which is often why a brilliant idea can never get off the ground.
Build it, and they will come. Every entrepreneur sets out to solve a problem they are passionate about and believe solving it will impact the world or at least the market they are working within.
Seeing this passion firsthand is what drives those of us in the investment community to continue to listen to pitch after pitch, knowing the next best thing is just around the corner. Rarely do you hear a pitch from a founder that is not impassioned? Yet, this very passion can be the Achilles heel of a sound business strategy. When one puts their entire life into an idea, they can often think the rest of the world will react the same way they do to that idea. Build it, and they will come. This, of course, is not the case.
At Ringbolt we have the experience to make marketing work for your company. Our unique marketing strategies have driven rapid growth in both new and existing sectors. As investors focused on building brands, we can be the missing piece to help your company achieve the rapid growth we know is possible.
49% of users say they use Google to discover or find a new item or product. (Think with Google, 2019)
B2C eCommerce sales are expected to reach $4.5 trillion by 2021. (Shopify Plus, 2019)
Mobile web traffic has consistently accounted for about half of all global web traffic since the beginning of 2017. (Statista, 2020)
Roughly two-thirds of U.S. adults report that they are Facebook users. (Pew Research Center, 2019)
The number of global email users is set to grow to 4.48 billion users by 2024. (Statista, 2019)
An overwhelming majority of people (94%) report watching explainer videos to learn more about a product, with 84% being swayed to make a purchase. (Wyzowl, 2021)
“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.“